Below you will find a discussion on contemporary media trends and innovations.
Typically, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. However, in modern society, the advancement of smart devices has caused a couple of significant shifts in the way media is shared and provided. Among the most prominent advancements in the media industry is the combination of mobile applications and streaming services, which have made smart devices into the most available digital media devices on the market. With the ability to offer video, text and audio material, mobile phones are the optimum tool for dispersing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would recognise that media companies are continuously working on reformatting their material to prioritise smartphone ease of access. At the moment, trends which are popular on social media are particularly influential for media companies to observe. Namely, short form video and worldwide TV are gaining traction for providing interesting and accessible material for website audiences around the globe.
Over the past couple of years, as society has come to be reliant on mobile phones, innovation has become the focus of attention for many areas of industry. The rise of smartphones has fundamentally improved the media industry, resulting in new advancements in the way media is produced, distributed and taken in. Before the age of digitalisation, media has been traditionally consumed in standardised formats such as paper publications and television or radio shows. Nevertheless, more just recently, the media landscape is showing a palpable shift in the direction of mobile-first platforms. Along with this shift, there has been a variety of new opportunities in media, most especially within the journalism, marketing and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would acknowledge that the mobile phone age has in reality, pushed the media industry to reinvent its business models and strategies, interfering with traditional outlets and opportunities for media access and intake, with a series of new and creative digital media examples.
Together with the distribution and production of digital content, media consumption habits are also being heavily influenced by technological developments. The portability of smart devices has shifted the way that audiences are consuming media towards a regular and on-the-go activity. In the past, audiences would need to wait to enjoy or tune in to prescheduled broadcasts, which were organized by executives and run on a strict schedule. Rather, nowadays, consumers can view, listen or gain access to content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has caused an improvement in content production as consumers are quickly getting through programs and continuously seeking out new things to watch.